Work
Results, not promises.
Every number below is from a real engagement. Specific results vary — the approach doesn't.
SaaS · Series A
PLG company doubles trial-to-paid conversion
+34%
Trial-to-paid conversion
The product team couldn't distinguish between activation failure and product-market fit gaps. Trial users churned before seeing value — but nobody knew which step was the bottleneck.
What we did
- 01Rebuilt the activation funnel with step-level SQL tracking
- 02Identified that 61% of churned trials never reached the "first dashboard" milestone
- 03Shipped a 3-dashboard analytics suite tracking activation, retention, and expansion
- 04Built a weekly anomaly detection model to surface drop-off before it compounded
“Before D-Analytics, we were looking at aggregate numbers and guessing. Now we know exactly where to focus every sprint.”
— Head of Product · 2025 · 6 weeks
D2C · Growth Stage
D2C brand reduces paid CAC by 34% in 8 weeks
34%
CAC reduction
A D2C brand running 3 paid channels had no reliable attribution. Facebook, Google, and influencer spend were all self-reporting without cross-channel validation. The team was scaling the wrong channels.
What we did
- 01Built a unified attribution model reconciling all three channel sources
- 02Discovered Facebook was over-reporting conversions by 40% vs warehouse data
- 03Shifted spend from Facebook to Google + influencer, using corrected ROAS data
- 04Created a daily revenue attribution dashboard used by the marketing team
“The attribution fix alone paid for the entire engagement within the first month of the new allocation.”
— Founder · 2024 · 8 weeks
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